The ELLE Breast Cancer Campaign, which is the fundraising arm of Ogaan Cancer Foundation, has been working to raise awareness and funds for breast cancer since 2003.

Their prime fundraising avenue is the ELLE Carnival for a Cause, which brings together the fashion industry to mobilize awareness and donations. ELLE with Ogaan Cancer Foundation, and through various fund raising activities have raised over Rs.1.5 crores for the Cause.

The funds have been donated to the Women's Cancer Initiative of the Tata Memorial Hospital, Mumbai. The donations made possible by so many people individually contributing to the Cause, has touched the lives of women patients who would have otherwise not been able to afford their treatment and has also been used to spread awareness of the disease.

To learn more please contact Vinita Karunakaran at vkarunakaran@ogaan.co.in.